Tell Your Customers! Royal Purple Sending Two Rodders to the SEMA Show

Jul 6, 2011

Royal Purple has announced that it will launch two contests this summers that will send three lucky winners to the SEMA Show, Nov. 1-4 in Las Vegas.

The SEMA Show is one of the best-known automotive specialty product trade events in the world and is not open to the public, making it extremely difficult for non-industry members to attend. The winners of the contests will have the opportunity to show off their cars as featured vehicles at the show.

Royal Purple’s Show It Off at SEMA contest was launched yesterday on the company’s Facebook fan page. Those wishing to enter the contest are asked to submit a photo of their vehicle, along with a short essay as to why the car should be selected as a SEMA Show featured vehicle. Entries will be accepted until July 19, with online voting taking place from July 19-27. A panel of judges will narrow the field down to ten finalists, from which the two winners will be selected and announced on the Royal Purple Facebook fan page on Friday, July 29.

Vehicles must meet SEMA Feature Vehicle guidelines to be considered, according to a company press release. “Vehicles must be unique and aligned with the industry; e.g. race vehicles, custom sport compacts, prototypes, project cars, antiques and classics. Stock vehicles with minor modifications will not be accepted.”

Royal Purple will launch its second contest, the “MaxFilm Send Me to SEMA” on Aug. 1. Royal Purple has been posting facts about their multi-purpose synthetic lubricant MaxFilm since mid-June leading up to the start of the contest. One winner and a guest will be given credentials into the SEMA Show, as well as be invited to the Winner’s Dinner, given Royal Purple apparel and have portions of their experience photographed and videotaped.

“We know that our Royal Purple enthusiasts have some of the slickest rides out there, and there’s no better place to show off your wheels than the SEMA Show,” said Marlena Solomon, Royal Purple communications specialist, in the company press release.

For official contest rules and to enter the Show It Off at SEMA contest, visit the Show It Off at SEMA contest tab on the Royal Purple Facebook page.