Tapping Into Your Employees’ Social Media Savvy

Jan 4, 2011

Rob Birgfeld, director of digital media at SmartBrief, is offering companies four ways they can turn employees into social media marketers.

“In today’s competitive environment, every social media campaign needs a spark,” Birgfeld wrote. “Your employees, the very folks who build, sell and manage your products every day, are perhaps the most suited to kick-start your campaign. Here are a few ways to empower your employees to get your word-of-mouth moving.”

Birgfeld’s four tips are to extend the all-staff e-mail, social PowerPoint, “like” where you work, and ax the fax and socialize your business cards.

Read the complete SmartBrief story here.