Study: Public Expects Tech Firms to Improve Vehicle Safety

May 14, 2013

Consumers in the United Kingdom are more confident that tech firms Google and Apple will deliver innovative car safety technologies  than the actual automakers themselves, according to a study conducted by

Although survey participants perceive smartphones as a hazard for drivers and pedestrians, they expect technology firms to contribute the most to improving road safety in the future, according to a survey conducted the car safety review website. The survey sought the opinions of 1,000 people who purchased a vehicle in the last three years. They were asked to share their attitudes toward vehicle safety, technology and trends.

“Consumers expect future cars to be more intelligent and to offer more electronic support to improve safety, but they mainly see brands like Google and Apple delivering these kinds of advances,” said Tristan Honeywell, editor of

More than 21 percent of survey takers named Apple as the brand most likely to develop technologies that will improve road safety, while 19.8 percent put their faith in Google. Volvo, an automaker with a history of staying on the cutting edge of safety technology, came in third place with 19.7 percent, according to the survey.

The majority of survey participants chose crash-prevention braking and pre-crash alerts as the most attractive car safety technologies.

Appleand Google are among the companies involved in developing technologies for autonomous vehicles. Apple patented an application in April that allows mobile devices to talk to cars through a Bluetooth connection to confirm that vehicles are parked nearby. Another app patented by Apple allows users to unlock their car doors using their mobile device.

Google’s vision for self-driving cars also includes providing connectivity between cars to improve road safety. However, apps to help cars warn each other of dangers ranked fifth in a list of the most desired car safety technologies in the survey, while an auto-pilot system ranked sixth.

Photo Credit: Volvo.