Sport Compact Market Summary

Oct 15, 2010

  • The Sport Compact market includes Japanese, European and American models.
  • The market is driven by enthusiasts who love their vehicles-and spend money on engines, bodies and suspensions.
  • The Sport Compact market is a young, but knowledgeable group.
    • Can benefit from mature “gearhead” experience.
    • New opportunities provide foundation for the future.
  • Popular motor sports driven by local shops and online communities take place on a regular basis:
    • Drifting
    • Drag racing
    • Time attack
    • Regional racing

Sport Compact Performance Trends

  • The market is becoming less about looks, more about true performance.
  • Sport compacts are influenced by street as well as a racing performance.
  • The market is becoming more knowledgeable to all aspects of modifying a vehicle.

Sports Compact Parts

  • Sport compact aftermarket products are in high demand; the entire car is a potential profit center.
  • Knowledge and installation skills are important.
  • Wheels and tires are the most popular upgrades, followed by cold-air intakes, headers, exhaust and turbochargers.
  • Turbo influence leads to other upgrades.
    • Boost
    • Wideband air/fuel ratio
    • Fuel pressure, oil pressure and oil temperature gauges
  • Electronic tuning products
    • Data loggers
    • ECUs
    • Boost controllers
    • Injectors
    • Air/fuel ratio meters
  • Nitrous oxide systems
  • Thermal tuning
  • Heat protection
  • Acoustical products
  • Chemical products

Sports Compact Technology Drives Design

  • The sport compact market segment was among the first to embrace the latest advancements in tuning and ECU technology.
  • Technological innovation is the rule, not the exception.Tuners are likely to purchase instruments with advanced feature sets.
  • Future of sport compacts will incorporate new technologies as standard equipment.

Sports Compact Scene Is Green

  • Efficiency and green thinking are part of the speed equation.
  • More concern about fuel mileage.
  • CAFE standards become more stringent.
  • Car manufacturers are producing more desirable compacts.
  • A more passionate market wants to lessen its environmental impact.
  • Energy-conscious society demands changes, which makes the sport compact future very promising.
  • Market has the potential to grow tremendously.
  • High-tech parts will redefine compact performance.

Sports Compact Numbers

  • A young, enthusiastic customer base is buying parts, going to shows, and building custom vehicles.
  • The market encompasses a wide range of new vehicles:
    • Mitsubishi Evo
    • Subaru WRX STI
    • Nissan Z and Infiniti G
  • The market encompasses older, but still well-performing cars:
    • Mazda RX-7
    • DSMs
    • BMW 3-Series
    • VW GTI
    • Hondas and Acuras that helped build the movemen
  • Customer base is ready to start spending.