SEMA: May 2010 Consumer Demand Up 25 Percent Over May 2009

Jun 22, 2010

SEMA‘s Consumer Demand Index for May was up 25 percent over the same month in 2009. With a value of 40 for May, the index experienced a decrease of 8 points or 17 percent from April.

Approximately 912,000 households reportedly intend to make specialty-equipment purchases in the next three months, equating to $1.3 billion in sales, according to SEMA’s research. These buyers are most likely to purchase accessories and appearance products, followed by racing and performance products. The index for the former rose 18 percent from April while that of the latter declined 37 percent, according to SEMA.

The SEMA Consumer Demand Index for Performance Products and Accessories measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days. The May 2010 report was based on 910 interviews conducted nationwide via Random Digital Dial telephone survey.

Sales in April 2010 also saw an increase over April 2009 sales, according to SEMA. (You can read about that here.)

To download a copy of the May Consumer Demand Index, click here.