SEMA Buys IMIS Trade Show, Announces Plans to Consolidate IMIS With PRI

Nov 19, 2012

SEMA has announced that it has purchased the International Motorsports Industry Show (IMIS) and will be consolidating the show with the Performance Racing Industry (PRI) trade show, which SEMA purchased in March.

The IMIS Show, a racing industry trade show that’s been held annually in Indianapolis since 2009, and the PRI Show will take place as scheduled for 2012. IMIS will be held Dec. 6-8 in Indianapolis, while the 2012 PRI Show will take place in Orlando, Florida, Nov. 29-Dec. 1.

The consolidated show will take place at the Indianapolis Convention Center in 2013 and beyond.

The acquisition unifies the racing industry’s two trade shows into one, creating the opportunity for exhibitors and buyers to do business in a single location, according to a SEMA press release.

“The racing industry needed to have just one motorsports trade show in the U.S.-I’m proud to say we’ve accomplished that,” said Scooter Brothers, chairman of SEMA’s board of directors, in the association’s press release. “We have all worked toward a common goal, and have succeeded on behalf of the industry. To have a single home for the racing trade show is clearly the best thing for the industry, and working together with Chris Paulsen (co-founder of IMIS), we got it done.”

“We formed IMIS in 2009 to bring a hardcore racing tradeshow back to Indianapolis,” Paulsen said in the SEMA press release. “We grew a lot faster than we ever could have dreamed of and we couldn’t be happier that a hardcore racing tradeshow will remain in Indianapolis for years to come. SEMA will be great stewards of the hardcore racing industry and I couldn’t be more pleased that Indianapolis will remain the center of motorsports both on and off the track.”

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