Search Engine Optimization

Dec 2, 2009

In an aftermarket and performance world there are a number of tools you’re likely not familiar with, such as making your website known and how to get there. Without a doubt Internet issues confronting a small aftermarket business takes more than morning coffee to grasp the internals of this rotating assembly.  Nuts ‘n bolts can fly everywhere. So where do you go, how do you get the gearhead mind to read the Internet road to successful key work content?

Get Found Fast

So getting found fast and easy isn’t really so easy. By understanding the SEO basics, you’ll be in the driver’s seat when considering improving your Internet touch, look, and feel. The words themselves tend to scare away a number of people SEO keyword content! This type of business identity writing is very common in the copywriting world and also common to specialized forms know to businesses that specialize in this form of writing.

Basically, SEO keyword content means writing the deals primarily with your products that really hammers out your product names and phrases. For instance, if your particular product line consists primarily of engine parts, most of the writings on your website will be user friendly with a 10% spread of the word ‘engine parts’ throughout your site. If you specialize in rotating parts, you’ll need to address crankshaft, rods, pistons, etc. This enables the search engine to read your theme and this enables more traffic to view your site as a primary option.

You might ask of yourself, why would I want to do this? When someone searches Google for “engine parts” your website will be among the first to pop up because it has such a large quantity of the words, “engine parts” as well as crankshaft, etc. within its word content. This is obviously a good thing because the higher your website reaches on the search engine result (Google, Yahoo!, MSN) the more chances you will have of someone actually entering your site and purchasing your products. Think about it: When you search for something on Google, do you normally go past the second or third page of results? In fact, if you’re like most people you stop about half way down the first page! Face it, the higher your Google rating, the higher customer outreach you’ll have.

Informational Purposes

Another great aspect about keyword content is that it has informational proposes. Any of your regular site visitors will be able to enjoy the benefits of your articles. Usually SEO keyword articles last around 300-800 words and are informative pieces about the specific products you handle. Your normal website visitors will enjoy logging onto your site to read articles that pertain to the products they buy and the brands that they are loyal to. Content is usually available from the manufacturer and or through manufacturer rep channels. Just ask your rep or have a creative writer work to your advantage, as these are dollars well invested in your overall marketing efforts.

When it comes to SEO keyword content it is vitally important to keep it pertinent and specific. You don’t want a lot of content on site that isn’t optimized toward your buyers and representative of your product lines.  Furthermore, you don’t want such broad keywords that no one would ever search for that specific chain of word items. For instance, if you are attempting to sell crankshafts, don’t just state engine parts as your keyword use crankshafts. Be specific. The reasoning is understandable specifics bring in quality traffic! By having the simple word “crankshafts” as your primary keyword, you will begin to attract people who are looking for crankshafts, pistons, rings, rods, wrist pins, and continue to search your site for other buying opportunities. You are not receiving the benefits of keyword optimization!

Keywords are often sub-categorized into two parts, primary and secondary. Here is a brief description on each. Primary keywords: These are the main keyword or phrase that is to be repeated often throughout the article. The main keyword must be the most important and it must deal head on with the actual topic. If the article is about rotating assemblies the primary key phrase should be rotating assemblies. Primary keywords are those, which pull in the largest amount of traffic. Secondary keywords: Secondary keywords usually come in bunches and they deal with the minor or lesser details of an article. These keywords will either have something similar in tone as the primary keyword or they will be a variation of the primary phase itself. Thus if the primary keyword is “rotating assemblies” (as in the above example) the secondary keywords may be: crankshaft, rods, wrist pins, pistons, and rings.

Since SEO keyword optimization is geared toward bringing quality customers to your doorstep it really won’t be hard to attract a growing customer base if you have strong and directed content. You might ask, so what type of SEO keyword optimization and usage would work best for my product website? This is the part of the equation that ties up most small online business owners when they ask, what type of keyword should I use and in what manner?

Keyword choices shouldn’t just be merely filling up blank space; they should be well thought out and concisely put together. For this reason many aftermarket business owners and manufacturers hire out the job task to freelance specialty niche writers. As a guide and to improve your language track, there are basic guidelines to remember.

Keep It Relevant!

Relevance is a important in terms of product keywords because what you choose will have a large effect on your website efficiency. Relevancy ties into the process because keywords should be relevant to your specific topic and not move around within the customer thought process. Thus picking a particular keyword that deals either specifically or generally with your product line is crucial.

Keep It Simple!

Simplicity rules when talking about keyword optimization because you have to put yourself in the shoes of your customers. Most customers aren’t filled with vocabularies that can fill up dictionaries so don’t try to impress them with well versed website content. In contrast, you should actually be using ‘dummied’ down text in order to generate the most interest and get the most attention. Take a hint from newspapers that typically write their text in 8th grade vocabulary so that the general public can understand the text flow. When it comes to simplifying keywords use phrases that people will use within a search engine. While it sounds too simple to be true, it is often the simplicity that wins over the most people!

Keep It Consistent!

Consistency is king when it comes to utilizing your product keywords. It is most important to use your keywords in a spread out fashion in our article. Instead of having them all positioned together and located somewhere within the article, have them evenly spaced throughout the written work. Why do this? Keeping your keywords consistently based will not only tide better on search engines but it will make the article sound better by making it not sound like an SEO keyword article.

The last thing you really want to exercise is to make your article sound like it was written for the primary purpose of getting someone onto your website. You don’t want people to question your website’s quality because you have an article that sounds amateurish. You want people to find your articles and not only find them informative but find them captivating and qualified as well. Overall consistency will help this problem and keep your articles from sounding too blah!

More Traffic Equals More Profit!

The Internet just may be the only place where more traffic is a good thing! More traffic to your website means more profit, hands down with no exceptions. Traffic on your daily commute may have you spewing on the issue but take heed; drawing in traffic to your website will work to your utmost benefit.

Think of the World Wide Web as a major highway that circles the globe, entering each and every country with Internet service. Then picture each website as an exit. Your aftermarket business site will be there with the rest of the world to see. It is a fact that from Gen-Y to oldsters, the web is becoming the favorite hangout and place to get information. It is also a selling tool like no other. Consider the price vs. value benefits and coupled with other advertising mediums, you’ll have the missing tool in you toolbox. The web is a tool; use it with pride to expose your business. Remember, the eyeballs are out there to see the next great thing: your business!