A Real Boost

Aug 30, 2012

Offering the latest turbochargers and related components can be a real boost to shop sales.

With applications available for street, race and off-road machines, turbos are an across-the-board power-adder that can fit any project or budget, featuring advanced technology that makes them more efficient and reliable than ever before.

Toss in complementary products such as manifolds, intercoolers, wastegates, blowoff valves, turbo housings, fuel pressure regulators and the like-plus proper tuning services-and performance retailers suddenly have a product niche worth pursuing.

We asked a few turbocharger companies about their latest offerings, related components, and potential profit areas for shops to explore. Read their answers and you’ll quickly recognize the boost that turbochargers provide-in more ways than one.

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Turbonetics Inc.
Moorpark, Calif.
Reggie Wynn
Sales Manager

Our hottest new turbo product is…

…our New Billet GT-K line of turbos.

Its best features include…

…newly designed billet compressor wheels to optimize efficiency across the rpm band, and aggressive GT-K swirl porting on the compressor housing with a brushed aluminum finish. What you get is performance and great looks.

Technology has affected the turbo market over the past few years by…

…with all the competition from the aftermarket and OE turbo companies, it has made everyone step up their engineering game by coming up with new aerodynamics. We spend countless hours in our gas test stand, continually testing new designs.

What this means to you is that we are always striving to provide the latest and greatest turbo technology.

The biggest misconception surrounding aftermarket turbos is…

…that they are laggy and they produce way too much heat. Turbo technology has advanced over the years. More efficient compressor and turbo wheel designs have put this urban myth to bed.

An unexpected benefit for shops selling turbos is…

…that it leads to selling other parts that are needed like intercoolers, wastegates, and blowoff valves.

Shops can immediately begin making more money selling turbos by…

…not being afraid to sell them. We try to make it as easy as possible for dealers to sell turbos by providing one-on-one turbo matching and tech support.

Also, I have to mention that the dealers that are the most successful are the ones that actually apply themselves to learn about turbos and not try to just sell a SKU.

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Design Engineering Inc.
Avon Lake, Ohio
Dan Stark
Tech Support – Power Adders

Our hottest new turbo product is…

…our SPA Turbo BMW M50/S50 Series T3 and T4 turbo exhaust manifolds.

Its best features include…

…cast iron design, standard T3 or T4 flange and accommodation for external wastegate.

We also offer turbochargers, fuel pressure regulators, turbine housings and more.

Technology has affected the turbo market over the past few years by…

…technology has made this manifold, along with many of our other manifolds, a realistic option. The manifold and hard components are the physically tangible components of this upgrade.

But, without the ability to flash the stock ECM, the option for adding a turbo system would be left only to those with very deep pockets. Technology has brought to us software to retune OEM computers, therefore making aftermarket turbo systems a true option.

The biggest misconception surrounding aftermarket turbos is…

…”adding boost equals horsepower.” Not so. Adding boost can add significant horsepower-with supporting mods and proper tuning. Ring lands break and pistons melt very quickly when things are not done properly.

An unexpected benefit for shops selling turbos is…

…repeat business and loyalty. You had the know-how and the parts to help them with the last stage of their build. They will return when they want more power. You will also get their free advertising on the forums. When they like what they got, they will talk about it.

Shops can immediately begin making more money selling turbos by…

…adding customer vehicle photos to the shop’s website or Facebook page in a relevant manner will make the customer that much happier and loyal to the shop. This can be done in a dedicated “featured cars” or “customer cars” section.

The customer always appreciates his car on the Web. He will be sending people to your website or Facebook page that much more when he’s on it-translating into more exposure and business.

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BorgWarner Turbo Systems
Asheville, N.C.
Brett Proctor
Director, North American Aftermarket

Our hottest new turbo product is…

…the 67mm S400SX3. This turbo has become an in-demand boosting device for many sport compact cars that participate in outlaw events.

Its best features include…

…a 67mm forged milled (billet) compressor wheel with extended tip technology. The unit supports over 900 hp per turbo, offering optimized compressor inlet geometry at an affordable price for budget-conscious racers.

Technology has affected the turbo market over the past few years by…

…improving the performance, efficiency and durability of the turbos that can be purchased off the shelf.

The biggest misconception surrounding aftermarket turbos is…

…that all aftermarket turbos are manufactured using the same specifications, techniques and standards. When properly done, designing, testing and making a high-quality turbo is an expensive endeavor.

This includes proper testing procedures for performance and safety. Many organizations bypass the significant testing stage, assuming that if they replicate the unit architecture with minor changes, all of the bases are covered. Sometimes the changes that are made will reduce component weight, but compromise the structural integrity of the turbo.

All of BorgWarner’s turbine and compressor housing designs are run through burst and containment testing. This test confirms that the end housings will contain the wheel in the unlikely event of a wheel explosion.

To add another level of validation, we also perform what is termed natural burst on our compressor and turbine wheels. This test intentionally runs the wheels significantly faster than their rated speed for the intended application. Each wheel design/size must pass this test prior to being released for serial production.

An unexpected benefit for shops selling turbos is…

…depending on the niche that is served and the technical competency of the organization, selling turbos can produce more than respectable margins at big-ticket prices

Shops can immediately begin making more money selling turbos by…

…becoming a resource of turbo-related information. Knowing the applications and understanding turbo matching and the objectives of the performance community will help position shops as the go-to place for full-service assistance and products.

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BD Diesel Performance
Abbotsford, B.C.
Brian Roth
President

Our hottest new turbo product is…

…our Turbine Diverter.

Its best features include…

…its ability to tune your turbo for low engine performance. It improves spool-up time by closing off one turbine volute, which is like having a small turbine to drive your turbine wheel faster with less exhaust pressure/engine rpm and then open both volutes as your engine increases in rpm and boost pressure.

Technology has affected the turbo market over the past few years by…

…engine rpm is increasing and with the horsepower race, single turbos cannot supply the need throughout the full rpm range.

The biggest misconception surrounding aftermarket turbos is…

…bigger is better. Bigger is not better-exhaust and intake velocity are required to meet flow demand.

An unexpected benefit for shops selling turbos is…

…fewer turbocharger failures with BD turbos because of our engineered turbo matches, which are designed for the horsepower and rpm of the engine.

Shops can immediately begin making more money selling turbos by…

…selecting kits that are engineered rather than those that will fit or work for the other guy but they don’t meet matched turbo engineering standards.