Texas loves its trucks—and now it has two more to love.
Ram unveiled new-for-2018 updates to two of its most popular models at the State Fair of Texas. Laramie Longhorn Southfork and Heavy Duty Lone Star Silver special editions will offer pickup buyers an even wider selection of exterior appointments and content, according to the company.
LARAMIE LONGHORN SOUTHFORK
Laramie Longhorn, the reigning Texas Auto Writers Association’s Luxury Pickup of Texas, is taking southwestern styling to another level with the new Ram Laramie Longhorn Southfork edition. The newest member of Ram's opulent offerings builds upon the well-appointed Longhorn trim with even more luxury, technology and refinement.
Inside, Southfork adds new, Natura Plus 100-percent full-grain leather seats in Canyon Brown and Light Frost Beige. Upon entry, drivers will enjoy the feel of leather wrapped around the A- and B-pillar grab handles and the real walnut-trimmed steering wheel.
Overhead is a Light Greystone suede headliner with visors of the same material (late availability). The glovebox badge notes Longhorn, as do matching floormats with metal badging.
Galvanized-appearance trim pieces can be found throughout the cabin, along with unique walnut-colored real ash wood accents and Ruby Red stitching. The center stack features Ram’s newest technology with Uconnect 4C 8.4-inch touchscreen, which includes navigation, 4G Wi-Fi capability, Apple CarPlay and Google Android Auto.
Exterior features include a stretched Longhorn badge across the tailgate in bright chrome. The Southfork edition is available in all current Laramie Longhorn colors, including a two-tone option with lower paint featuring Ram’s recently added RV Match Walnut Brown hue.
The Laramie Longhorn Southfork edition is available on Ram 1500/2500/3500 4x2 and 4x4 Crew Cab, Mega Cab, long- or short-box models.
“Along with increased capability, technology and efficiency, Ram is constantly looking for ways to create more comfort and refinement for our customers. The new Laramie Longhorn Southfork edition is another example of how we deliver the most luxurious pickups in the industry,” said Mike Manley, head of Jeep & Ram Brands, FCA Global. “Additionally, the new Heavy Duty Lone Star Silver edition builds upon the original Texas-only pickup and demonstrates Ram’s commitment to America’s largest truck market.”
HEAVY DUTY LONE STAR SILVER
The Ram Heavy Duty Lone Star Silver edition is available on Ram 2500/3500 4x2 and 4x4 Crew Cab with a choice of 5.7-liter Hemi V-8, 6.4-liter Hemi V-8 or 6.7-liter Cummins I-6, featuring 930 foot-pounds of torque.
It offers premium upgrades including a new luxury grille with chrome surround and chrome Wave Mesh inserts. Other functional and aesthetic exterior highlights include new bright belt moldings, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks.
A unique grille-mounted, aluminum Lone Star badge identifies the Silver edition outside, while inside the interior is offered with sporty cloth and vinyl high-back bucket seats in Canyon Brown and Light Frost Beige or Black and Diesel Gray.