Superlift Suspension Systems received a Ford Product Excellence Award for its efforts on the Matchbox F-350 Brush Truck, which debuted in Ford’s booth at the 2011 SEMA Show.
Matchbox designers created the concept for the vehicle, according to a press release. Superlift’s R&D department then turned the toy rendering into reality using a 2011 Ford F-350. Limited-edition Matchbox models of the truck were given away at SEMA and are now on sale in stores.
“Receiving this award from Ford is an incredible honor,” said Joey Arbogast, Superlift marketing director/project coordinator. “It’s a tribute to efforts from Matchbox’s and Superlift’s design and marketing departments as well as Superlift’s engineering and R&D team, which brought the design to life.”
Ford Product Excellence Awards recognize “superior achievement in new product development, vehicle appearance, use of aftermarket parts and overall display,” the release noted.
The 2011 Ford F-350 4×4 Crew Cab/Short Box boasts a 6.7-liter Power Stroke diesel, Optima Yellow-Top battery, Magnaflow dual cat-back exhaust and a TorqShift 6-speed automatic transmission.
The suspension/undercarriage features a 10-inch Superlift suspension lift with front 4-link conversion, Superlift Superide SS shocks by Bilstein, Superlift Bulletproof Kevlar brake hoses and polished Superlift zinc-coated eXtreme Rings differential cover protectors.
It rides on 42×13.50-20 Interco IROK tires and 20×9 BMF S.E.R.E. wheels and showcases PPG Oh So Orange metallic pearl Vibrance paint by Jaime Morganthall of Jamie’s Body Shop, Downsville, La.
Exterior modifications include DeeZee tube work and storage boxes; Fab Fours bumper; Warn 16.5Ti winch, PullzAll, compressors and air tanks; General Fire Equipment Sales and Service rear fire bed and fire-fighting equipment; Task Force Tips water cannon/monitor; graphics by Par 4 Productions, Bradley Designs; rendering by FIG; custom fabrication by Marzula, Inc. (all West Monroe, La.).
Interior modifications include Katzkin Barracuda Black Tuscany Leather seat covers installed by Jeffco, West Monroe; Tuffy center command console; and Deist belts; as well as Code 3 Security LED 2100 X strobe police lighting, Code 3 Command Module and Wig-Wag Pack; Code 3 P/A and siren system; Audiovox wireless communication system, Magellan handheld GPS Units; and wiring by JP Pritchard, West Monroe.