Pioneer Electronics (USA) Inc. Car Electronics Division is currently on the road with the Hot Rod Power Tour. At each stop of the seven-day, seven-city Hot Rod Power Tour (June 5-12), a local Pioneer professional dealer/installer is doing a live installation of an entire Pioneer car audio system in one lucky participant’s hot rod.
Photos of the completed installations are being uploaded each day to Pioneer’s Facebook page and FitFotos (fitfotos.pioneerelectronics.com) website, a photo database that showcases its professional dealer installations and helps consumers to visualize the fit of Pioneer’s car audio and video products in their vehicles, said the company.
“At each event we’ll be introducing enthusiasts to our wide range of car audio, video, and navigation products, connecting them with some of our top dealers, and showcasing the skills of the local installer in their own backyards,” said Ted Cardenas of Pioneer Electronics (USA) Inc.
The Pioneer/Five Axis 1969 Camaro is currently on the Hot Rod Power Tour. (Photo from Pioneer USA’s Facebook.)
Pioneer, in partnership with vehicle design and fabrication studio Five Axis, debuted a special Pioneer-edition 1969 Chevrolet Camaro at the first stop of the tour. The Camaro is currently making the 1,200-mile journey from the tour’s first stop in Newton, Iowa to the last in Mobile, Alabama.
“We’re seeing more customers come from the hot rod and muscle car community,” said Cardenas. “While they may be purists about many aspects of their cars, they still love their music and desire sound quality that matches the high performance of their cars.”
The Hot Rod Power Tour is the first of many shows that the company plans to participate in this summer. Pioneer will exhibit the Five Axis Pioneer-edition 1969 Chevrolet Camaro at the Car Craft Summer Nationals, July 16 in St. Paul, Minnesota. Staff members from a local Pioneer dealer will also be on hand to answer questions and hand out incentives to the mob of street machine enthusiasts.
Pioneer also plans to attend the Lowrider Tour events, and is the exclusive car audio sponsor of the Geico 2010 EnduroCross series. During each event, pro riders take turns on the course alone, attempting to hit the fastest time and win the Pioneer Pro Hot Lap. A local Pioneer dealer at each event will be exhibiting their demo vehicles, answering questions, and handing out giveaways and incentives in the pit area, according to the company.
For more information, or to view photos from the live installs from the Hot Rod Power Tour, go to Pioneer’s Facebook page at www.facebook.com/PioneerNorthAmerica.