Rolling Big Power marketing shot

Pilot Acquires Rolling Big Power

Pilot Inc. has wholly acquired Rolling Big Power (RBP) for its second acquisition within the last year. RBP is the truck accessories lifestyle brand perhaps most known for its custom wheels division.

From grilles and lift kits, to wheels and almost everything in between, RBP manufacturers luxury truck accessories allowing the builder to feature their unique personality to be showcased in their truck. Utilizing Pilot’s strength in distribution and coupled with RBP’s innovative products, the combined powerhouse of RBP and Pilot will elevate the entire truck builder experience with the brand, according to Pilot.

Kelleigh Ash, vice president and general manager of the new Rolling Big Power, has multiple degrees and certifications in the automotive and engineering industry, and is currently working on a PhD. She is ASE Master Certified in all categories including diesels, and has several patents as well.

“We are very excited about this acquisition. The power of Pilot’s distribution and purchasing power, and the innovation and brand strength of RBP make the perfect foundation for us to drive explosive growth. We are getting very aggressive in our innovations and new products – so get ready for the next few years with RBP. We are going to redefine what it means to be ‘Rolling Big Power,'” Kelleigh said.

“All the macro drivers around truck trends, new truck sales growth and OEM Bigger is Better marketing makes us very bullish on the truck segment. Converting our marketing partnership into the acquisition made perfect sense,” said  Scott Webb, president and CEO of Pilot.

Since its inception in 2001, the Rolling Big Power™ (RBP) brand has established itself as a world-class leader in the custom off-road truck market. Its portfolio includes uniquely styled wheels, grilles, steps, aftermarket accessories and other off-road performance products. RBP has established itself as the brand used by the top truck builders and designers across the country.  RBP continues to expand its product offering driven by its trendsetting culture and inspired by innovation.