Category: Features

The latest feature articles about the automotive aftermarket from THE SHOP.

Should Shops Invest in Marketing or Infrastructure?

Sure, infrastructure and marketing are both critical to a shop’s success. But how should a shop prioritize those investments, given the choice? Two shop principals dig into the debate for this episode of Shop vs. Shop. — MEET THE PRINCIPALS Josh Poulson is the principal of Auto Additions in Columbus, Ohio, which was named Restyler of the… Continue reading Should Shops Invest in Marketing or Infrastructure?

Aftermarket Lends Hennessey Venom F5 Engine a Boost

The brand new Hennessey Venom F5 7.6-liter twin-turbo V-8 engine block debuted during Monterey Car Week in California. The billet aluminum machined block with steel cylinder sleeves produces 1,300 lb-ft torque at 4,400 rpm, and a 9.3:1 compression ratio. See the engine in the above campaign video by Hennessey. The engine features precision ball bearing twin… Continue reading Aftermarket Lends Hennessey Venom F5 Engine a Boost

Jeep JL Platform Debuts First Limited Edition Model

The Jeep brand has introduced the 2018 Jeep Wrangler Moab Edition, the first limited-edition model to be released through the Jeep Wrangler JL platform. The Wrangler Moab Edition honors the long and storied history the brand shares with the annual Easter Jeep Safari event in Moab, Utah, and the unique role it plays in offering valuable customer insight,… Continue reading Jeep JL Platform Debuts First Limited Edition Model

Sports Compact Stalwart Upgraded for 2019

The 2019 Acura NSX made its debut this week at Monterey Car Week. The car features new design cues, exterior and interior color combinations, and chassis upgrades that enhance vehicle dynamics. Dynamics Enhancements For the 2019 model, engineers modified chassis components, tires and software tuning to make NSX more responsive to the will of the… Continue reading Sports Compact Stalwart Upgraded for 2019

PPG-Painted Cars Big Winners at Hot August Nights

A striking PPG-painted 1933 Ford named Renaissance Roadster took home the top award at the recent Hot August Nights classic car competition in Reno, Nevada. The Hot August Nights Cup-equal to a best-in-show award-is the ultimate prize at the annual car festival, according to a press release. A dynamic mix of car show, music and… Continue reading PPG-Painted Cars Big Winners at Hot August Nights

Porsche Classic Strikes Gold with an Icon Reborn

In a demonstration of restoration expertise, Porsche Classic has created a 911 Turbo with an air-cooled engine 20 years after the end of production of the 993 generation. The show car is based on an original body shell painted in Golden Yellow Metallic-”the same color as the 2018 911 Turbo S Exclusive Series. The black… Continue reading Porsche Classic Strikes Gold with an Icon Reborn

World Record: Unmanned Valtra Tractor Removes Snow at 46 mph

Nokian Tyres and Valtra set the world record for snow removal with an autonomous tractor earlier this year. An unmanned Valtra T254 Versu tractor equipped with Nokian Hakkapeliitta TRI tires plowed snow on a closed road in southern Finland at 45.466 mph, according to a press release. The Valtra T254 Versu has been awarded the… Continue reading World Record: Unmanned Valtra Tractor Removes Snow at 46 mph

The Ultimate Ski & Board Truck

The 2018 GMC Sierra 2500HD All Mountain concept, a one-of-a-kind snow-climbing machine, has spent the summer soaking up the sun at Vail Mountain. Built on a GMC Sierra 2500HD Denali 4WD Crew Cab platform, the All Mountain concept stands ready to tackle steep slopes and extreme weather conditions thanks to its tank-like tracks and plenty… Continue reading The Ultimate Ski & Board Truck

A Ride-Share-Ready Sedan

Volvo Cars has revealed its S90 Ambience Concept, designed as a sensory experience that synchronizes visuals, sound and scent for in-car luxury.-¯ Based on Volvo’s top-of-the-line S90 Excellence three-seater executive sedan, the vehicle is ride-share-ready with attention to chauffeured passengers in the rear seat. The passengers can personalize the car’s atmosphere by using an intuitive… Continue reading A Ride-Share-Ready Sedan