Motorbooks to Introduce New 1940 Ford Book at HRR Trade Show

Feb 23, 2011

A new book detailing the history of the 1940 Ford is set to be released by Motorbooks in April.

The company, which will be exhibiting for the first time at the 2011 Hotrod & Restoration Trade Show in March, plans to introduce the book at to show attendees.

“’40 Ford: Evolution, Design, Racing, Hot Rodding” is a 160-page book by automotive historian Joseph Cabadas that offers a complete history of the 1940 Ford, according to Motorbooks.

Topics covered in the book include the design and production process that led to the car, the various body styles, the car in popular culture, and 200 rare photographs and illustrations from the collections of The Henry Ford, as well as photographers from around the country.

“Notable for its streamlined style and deco details, the ’40 Ford has gained popularity among today’s classic car nostalgists and hot rodders who remember the models as monsters of the drag strip and as affordable first cars or hot rod platforms of their use,” representatives from Motorbooks said in a press release for the book.

Motorbooks, a division of Quayside Publishing Group, covers subjects from classic motorcycles to heavy equipment to today’s latest automotive technology. Over 9,000 titles have been published under the Motorbooks name over the last 45 years. The company is marking its 45th anniversary in 2011. Staff from Motorbooks will be on-hand at the HRR Trade Show to answer questions about its books and authors.

“Motorbooks has something for enthusiasts in all transportation categories,” said the company’s Nichole Schiele. “[We] are excited to meet and talk with our readers and customers. We hope to not only increase awareness of Motorbooks as a brand and a resource, but [also] give businesses the opportunity to learn how our books can bring their businesses increased profits and return customers.”

For more information on all of Motorbooks’ titles, go to http://www.motorbooks.com/.

To see all of the companies that will be exhibiting at the 2011 HRR Trade Show, click here.