More Than Half of Industry Retailers Report Higher April Sales Than in 2009

Jun 11, 2010

It’s a small sign, but encouraging nonetheless: a SEMA-sponsored survey of nearly 500 specialty-equipment retailers finds that just over 53 percent reported higher year-to-date sales through April 2010 compared to last year.

Less than a third (30.9 percent), meanwhile, reported flat sales.

The latest SEMA Financial Benchmarking Report also finds retailers in a fairly upbeat mood, with nearly 50 percent predicting sales increases for the summer months. That’s almost a 20-percent jump compared to last year’s outlook.

Large retailers are most optimistic, with 75 percent predicting up sales, versus just over 38 percent of smaller retailers sharing the same sentiment.

Retailers surveyed included retail stores, repair service shops, Internet sales sites and mail order, among others. Of market segments that retailers sell to, almost half (48.3 percent) sell truck/SUV products, while 38 percent sell wheel and tires, and exterior accessories, respectively.

For a comprehensive list of SEMA Financial Benchmarking reports, go to www.sema.org/research/financial-benchmarking.