Milwaukee Shop Opens Following Years of eCommerce Sales

Anthony Bowe is the digital content editor of THE SHOP magazine.

*Video sponsored by HP Tuners—learn more at

Casey Richmond & Kelly Chapin, two principals behind Brew City Boost, opened a brick-and-mortar tuning shop this year near Milwaukee. What started as a small project tuning cars for friends has blossumed into a fully fledged business, built on an eCommerce site that existed more than five years before the shop even opened. Richmond and Chapin joined THE SHOP staffer Anthony Bowe at the Dec. 6-8 PRI Show to describe their unorthodox journey to owning a shop—watch the interview by selecting the play button in the above video.