Maximum Performance

Feb 14, 2011

When you get down to it, tuning an engine is really about squeezing out maximum performance. And today’s chips, modules and power tuners do it better than ever.

Multi-feature units not only fine-tune an engine’s power numbers, but can also act as a driving coach, efficiency manager and safety system all in one.

Getting to know today’s breed of tuning products is a must for any shop hoping to harness the full potential of their customers’ vehicles-from high-horsepower race machines to simple daily drivers.

To that end, some top tuning companies offer an introduction to their latest products and features, designed to help your next project reach maximum performance.

Bully Dog Technologies
American Falls, Idaho
Mike DeFord
Marketing manager

Our hottest new tuning product is…

…our Triple Dog GT for gas and diesel applications. One part number covers Dodge, Ford, GM and Nissan on the gas part number and Ford, Dodge and GM on the diesel part number.

It is a downloader and multifunction gauge in one unit that adds big power, gives adjustability of drive train systems and will read and erase diagnostic trouble codes.

Its best features include…

…ease of installation and use. There are no tools needed, and using the product is easier than a cell phone.

Also, constant updates that are free of charge. This allows the product to be updated to new vehicles as the application becomes available.

Multi-feature products are an important part of the market because…

…the consumer is looking for value-they want to get as much as possible for their money. It is that simple: providing those features in a reliable, easy-to-use product makes the sale very easy.

For performance shops, the biggest issue facing the tuning market today is…

…being diverse. The days of specializing in one specific genre of the market are coming to an end. (Shops should be) servicing as many customers as possible as well as all of their needs, wants and desires.

Shops can begin selling more tuning products immediately by…

…marketing them! That may sound obvious, but there is a lack of marketing at the retail level for tuners. The retailers that are selling the most product are aggressively marketing.

JET Performance Products
Huntington Beach, Calif.
Dan Nicholas
Vice president

Our hottest new tuning product is…

…our Ford Programmer #15043. It covers Ford cars and trucks from 1997-2011.

Its best features include…

…improved performance, speed limiter removal, scan tool.

Multi-feature products are an important part of the market because…

…they allow the consumer to do more with less. One product to bump up horsepower, scan trouble codes, correct the speedometer, remove the speed limiter, real-time monitoring, etc.

For performance shops, the biggest issue facing the tuning market today is…

…getting the customer to realize how easy it is to improve the performance of their vehicle. Some tuning products don’t even require you to open the hood. Plug it in and five minutes later, you’re good to go.

A second issue facing shops is convincing the customer that they can use these products without voiding their factory warranty.

Shops can begin selling more tuning products immediately by…

…realizing how many applications are available, and using that info to never miss out on a chance to close a sale. We manufacture tuning products for pretty much every fuel-injected application including Audi, Chevy, Ford, Scion, Hyundai, Jeep, etc.

DiabloSport Inc.
Delray Beach, Fla.
Max Wyman
Marketing director

Our hottest new tuning product is…

…the DiabloSport Trinity. The Trinity is the most advanced tuning product DiabloSport has ever manufactured, combining a multitude of tools into one. Flash programming, diagnostics, live data, customizable gauges and a virtual drag tree are just a few.

Its best features include…

…the capability to tune both gas and diesel vehicles from the same unit. Users can switch between performance cars, gas trucks and diesel vehicles in minutes.

Another great feature is the customizable virtual gauges. The Trinity offers a 100-percent user-customizable gauge system. This includes customization of the information shown (PIDS), gauges and even shift lights/alarms.

Multi-feature products are an important part of the market because…

…let’s face it, the market is changing. Today’s consumer wants their biggest bang for their buck. If they can combine a programmer, diagnostic scan tool (to eliminate unnecessary visits to the dealer), hundreds of dollars in gauges and trips to the drag track into one unit and save themselves thousands in the process, why wouldn’t they want it?

The Trinity provides a lifetime of vehicle tools for a small price, with unlimited free automatic updates.

For performance shops, the biggest issue facing the tuning market today is…

…education. Knowing your product enables you to answer you customer’s questions and make sales!

Shops can begin selling more tuning products immediately by…

…participating in DiabloSport’s free online training seminars where our No.1 goal is to increase sales by increasing product knowledge. You don’t even have to leave your shop-you can participate right from your computer.

Hypertech
Memphis, Tenn.
Chris Crecelius
National sales manager

Our hottest new tuning product is…

…our Max Energy Sport Power Programmer for the Mazda, Nissan, Infiniti, Honda and Subaru cars.

Its best features include…

…improved wide-open throttle horsepower, improved partial-throttle acceleration and driveability, increased engine rev limit, raised top speed limit, selectable 0-60 mph throttle restriction and adjusted VTEC settings (Hondas only).

We also have custom options for aftermarket air intakes for the Mazdaspeed 3 & 6, and the Subaru Impreza WRX.

Multi-feature products are an important part of the market because…

…consumers are looking for more bang for the buck. It’s hard to sell someone on the benefits of just the engine tuning without them being able to try it out. Having other features and options adds value to the end consumer.

For performance shops, the biggest issue facing the tuning market today is…

…OE manufacturers voiding the warranty on a vehicle (that’s) using tuning products. This is making it harder to sell a tuner to someone with a brand-new vehicle still under warranty, and seems to be a bigger issue with the diesel trucks.

Hypertech engineers its tuning to be safe for the vehicle, even in the highest power settings. We simply don’t sell any feature or option in our programmers that could cause engine or drivetrain damage to a stock vehicle. Because of this, we can stand behind the factory warranty on any vehicle we offer a tuning product for.

Shops can begin selling more tuning products immediately by…

…offering to let the customer try it out. We offer a 30-day money-back guarantee on all of our tuners. We have a no-hassle return policy with all of our tuners. As long as the end-user programs their vehicle back to stock, we’ll take it back from our dealers, with no penalties.

We want our dealers to be able to give their customers the opportunity to try it out and know we’re going to stand behind them.

HP Tuners
Buffalo Grove, Ill.
Jay Payson
Sales and marketing

Our hottest new tuning product is…

…the VCM Suite with GM Pro. This is software that you install on your shop’s laptop, and hardware that allows you to interface with vehicles so that you can tune for your customers.

Its best features include…

…flexibility and scalability. At a low-cost entry you can pay as you go and tune thousands of vehicles with one device. You can tune a stock vehicle all the way up to a 1,000-hp monster!

Multi-feature products are an important part of the market because…

…everyone wants to customize. That’s what the industry is all about.

For performance shops, the biggest issue facing the tuning market today is…

…keeping up with technology, and finding good employees to do the same.

Shops can begin selling more tuning products immediately by…

…educating themselves and their employees!

Edge Products
Ogden, Utah
Jared Venz
Marketing manager

Our hottest new tuning product is…

…the Evolution CTS. The Evolution CTS is a power programmer that maximizes the performance in gas and diesel trucks and SUVs. It is also a full-featured, in-cab digital gauge display that monitors and displays vital engine information.

Its best features include…

The screen is fully customizable with MyStyle software that will allow users to change the background to suit their style/personality. Equipped with Edge Maintenance Manager Software, it allows users to manage their vehicle maintenance schedule, which directly affects the overall performance of the vehicle.

The Evolution CTS offers expandability with the Edge Accessory System (EAS). The EAS allows users to add any sensor (temperature, pressure, etc.), eliminating the need for any other analog gauge.

Another exciting EAS accessory is a turbo timer that helps prolong the life of a turbo. The Evolution CTS also comes equipped with a video port, allowing users to connect to a backup camera for safety, towing or fun.

Multi-feature products are an important part of the market because…

…buyers want products that create value by saving them time and money and making their lives easier.

For performance shops, the biggest issue facing the tuning market today is…

…customers’ concerns about adding aftermarket modifications to vehicles and causing issues with OEM vehicles’ warranties. With new vehicles offering longer warranties, customers are reluctant to tune their vehicle until the warranty is over.

Also, giving customers the performance they need and want without causing emissions compliance issues.

Shops can begin selling more tuning products immediately by…

…selling the benefits of products rather than the features. New multi-featured products like the Evolution CTS offer a wide range of amazing features, but many shops don’t understand the features and don’t know how to sell these benefits to users.

In 2011, Edge will be offering great training opportunities for dealers to help give them the knowledge they need to successfully sell the benefits of these powerful products.