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Major Branding Update at CURT

CURT has unveiled its new corporate name: CURT Group. The new name is part of a developing brand strategy that will help distinguish the company’s individual brand identities, while communicating its effectiveness as a unified family of brands.

“CURT has always stood for EXCELLENCE in our products and our associates. As we’ve grown and acquired new companies, that culture has been extended to our new teammates and always to our customers,” stated Rock Lambert, CEO of CURT Group, in a news release. “No matter who our customer is or which product line they’re buying-trailer hitches, grille guards, running boards-”they can expect the same industry-leading quality, service and user experience.”

CURT Group includes CURT, ARIES, LUVERNE Truck Equipment and RETRAC. Each of these brands offer unique, innovative products and appeal to different consumer preferences, according to the company. Under the CURT Group umbrella, the brands will maintain separate identities and continue to specialize in their own unique product categories.

As a unified family of brands, CURT Group offers each customer the same level of service and support to drive their success. This includes an industry-leading order-fill rate, the largest warehouse footprint, innovative design and engineering leadership, the most comprehensive marketing support, dedicated inside and outside sales support, as well as top-quality customer service and technical expertise, according to the company.

“The unity of CURT Group enables more American-based manufacturing capabilities, driving innovation and quality in our products,” Lambert said.

Watch the video message from Lambert above.

For more information, visit www.curtgroup.com.

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