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If you want to sell to off-roaders, get on the trail whenever possible.
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Five takeaways from off-road experts in action…
The cab of the truck had been moved into the school’s high-tech paint booth.
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Revisiting the Advance Design pickup again on Sept. 19, it looked even less finished at a glance. The cab had again been removed from the Chevy S10 frame and the students seemed to be struggling with fitting some of the V-8 engine accessories on the block in the V-6 frame...
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Vaughn Gittin, Jr., is the first person to ever drift the entire 12.9 mile Nürburgring...
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SEMA has released a report tracking the behavior of 16-24 year consumers and their interactions with the auto aftermarket...
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A panel of industry judges has picked 10 wrap installers from North American and Europe to compete for the  Wrap Like A King crown...
Rendering of the Vaccar Co's 2018 Hyundai Kona set to debut at the SEMA Show
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The Vaccar Co. and noted builder Aaron Vaccar will unveil a customized 2018 Hyundai Kona on Oct. 30 at the SEMA Show in Las Vegas...
Bob Cook of Mokena, Illinois in his 1990 Mustang
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The sun has set on the 2018 NMRA drag racing season and on 20 years of NMRA All-Ford World Finals competition at Kentucky’s Beech Bend Raceway Park...
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Toyo Tires has published a video the company shot during the 2018 NASA Championships at the Circuit of the Americas (COTA) near Austin, Texas...
Greg Griffith's 1974 Jeep CJ-5 nicknamed Renegade III took Best in Show honors at the 2018 Great Smoky Mountain Jeep Invasion at
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A 1974 Jeep CJ-5 nicknamed Renegade III took Best in Show honors at the 2018 Great Smoky Mountain Jeep Invasion at the LeConte Convention Center in Pigeon Forge, Tennessee...
Freedom High School students and Auto Club pulled off a Toyota 4Runner last year for the SEMA Show. Can they do it again with th
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Can the Freedom High School students and Auto Club pull off their second annual SEMA build under another tight deadline?

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