Latest BMW Art Car Goes Digital

Jun 1, 2017

The BMW Art Car program was created as a way to blend modern transportation and artistic expression. The latest installment goes digital, incorporating a video and an app with the traditional vehicle.

Born in 1978, Cao Fei is the youngest and first Chinese artist to create a BMW Art Car. By employing augmented and virtual reality, the internationally acclaimed artist addresses the future of mobility-such as autonomous driving and digitalization-through her work.

The world premiere of her BMW Art Car #18 was celebrated at the Minsheng Art Museum in Beijing on May 31.

“Cao Fei’s BMW Art Car is a reflection on the speed of change in China, on its tradition and its future,” the company stated. “Her art car project consists of three components: a video of a time-traveling spiritual practitioner, augmented reality features picturing colorful streams of light accessible via a dedicated app, and the BMW M6 GT3 race car in its original carbon black.”

Paying tribute to the carbon fiber structure of the race car chassis, her use of a non-reflective black incorporates the car into the possibilities of the digital world, according to a description of the concept.

In her video, the practitioner executes spiritual movements, which become immersive colorful streams of light. When the app (search BMW Art Car #18 in the app store) is used within the premises of the car, the swishes become an AR installation floating above and around the M6 GT3.

The BMW M6 GT3 will race at the FIA FT World Cup in Macau in November. A virtual experience of Cao Fei’s BMW Art Car will be on display at the UBS Forum during Art Basel in Basel, Switzerland, later this month.