K&N Engineering Open House Highlights NASCAR Sponsorship

Jul 14, 2010

K&N Engineering hosted an open house at its Riverside, California, headquarters on Friday, July 2 to give customers and employees the chance to see firsthand the company’s involvement with the K&N East and West NASCAR Pro Series. A series race was held at the Toyota Speedway at Irwindale on July 3.

“This is our first year as the title sponsor of the series,” said Lucio Tapia, marketing representative for the company. “This was the perfect timing to get the drivers from the series to our facility so that they can see what K&N is about. Overall the event went really well and we hope to do it again next year.”

The event highlighted cars and drivers from Gene Price Motorsports, Sunrise Ford NASCAR and Vision Aviation Racing. Guests took part in games at the NOS booth to earn prizes and tried their hand at R/C car racing on a track from Ultimate Race Car Parties. Tickets to the Toyota Speedway race were given away throughout the open house.

Guests also checked out K&N new rig, product displays and award-winning 1955 Chevy 210.

“It was also the first time we set-up our brand new truck and trailer that will hit the road this month,” Tapio said. “It was a huge investment and we are very excited to have finally completed the show on wheels.”

Throughout the day, guests were taken on a tour of the company’s 600,000-square-foot headquarters, including its 290,000-square-foot factory, research-and-design facilities, and in-house speed shop, which built the 1955 Chevy 210 and race cars for K&N’s teams.

To see all of HRR Editor Devlin Smith’s photos from her trip to the K & N Open House event, click on the photo gallery below.

For more information, visit www.knfilters.com.