1954 land-speed, quad-turbo Duramax diesel Chevrolet pickup

Johnson’s Hot Rod Shop Salutes 100 Years of Chevy Trucks

The latest project to roll out of Johnson’s Hot Rod Shop is a 1954 land-speed, quad-turbo Duramax diesel Chevrolet pickup. The truck—a celebration of 100 years of Chevy trucks—will make its SEMA Show debut in the Mother’s Polish display.

The truck’s owner, David Pilgrim, calls it Old Smokey, based around one of the iconic brand’s 3100 series trucks. Pilgrim’s truck has had many lives over the course of its existence since 1954. The truck was bought new by his father as his daily driver. When Pilgrim turned 16, the ’54 was the truck he learned how to drive in. The truck was along for the ride when Pilgrim dated his wife Debbie. When the couple opened their Harley dealership in San Marcos, Texas, the truck served as Pilgrim’s first company truck.

Old Smokey has led a good life, but the last few years the ’54 has been going under a transformation and reborn into a Land speed racer. The truck made its competition debut this past August for the annual Bonneville Salt Flats Speed week.

Visit the Mothers Polish display (booth No. 61008) in the Silver Lot to see the truck during the Oct. 31-Nov. 3 SEMA Show.

Johnson’s Hot Rod Shop is a speed shop located in Gadsden, Alabama. The shop is built on the foundation of strength and performance by becoming the driving force for which today’s modern hot rods are designed and engineered.

For more information, call 256-492-5989 or visit