Integrating Social Media Into Your Next Shop Event

Oct 1, 2012

Thanks to social media, enthusiasts across the country, or even the world, can stay up-to-date on your shop’s latest projects, products and events.

If used properly, sites like Twitter and Facebook can not only bring people to your car show, open house or holiday parts sale, but help introduce even more people to your shop and your work, whether they attend the event or not, according to John Jantsch, who recently covered the topic for Duct Tape Marketing.

“As more and more people adopt social media tools and get used to Tweeting, Liking and Checking In, smart marketers are employing a raft of tactics to get them to do more and more of just that,” he wrote. “One of the most important reasons to promote and incentivize sharing on social networks is that it can multiply your message and carry just a hint of referral, albeit it very faint one.”

Jantsch suggested 18 different tactics to build social media buzz around your event, some of which are shared here.

  • Choose a #hashtag that you will use throughout – make sure to check and see if it’s in use by some other cause or theme as you don’t want to find out mid-sale that your hashtag is also slang for a very naughty act in some Iowa subculture.
  • If you have not yet done so claim your location on Facebook and create ways for people to earn prizes by checking in on their Facebook page.
  • Assign someone in store to live tweet out hourly specials, giveaways and images of happy customers using the hashtag
  • Create Foursquare checkins particularly focused on swarm discounts
  • Promote your hourly specials on every channel
  • Install a camera station and let customers upload images to the Facebook pages for even more free stuff
  • Run tightly focused Facebook ads and promoted content ads focused on local and related brands – if you sell certain brands target any local fans of the brand or product category
  • Create early, early bird access for people that fan, like, share and RT

“Another benefit to all of this work is the momentum factor,” Jantsch wrote. “Even if someone doesn’t veer off course on the given day of your sale, there’s a good chance that you’ve exposed a great number of people to your business and some of those might decide to check you out later.”

To read the complete Duct Tape Marketing article, click here.