Heidts Under New Ownership, Founder Returning in Advisory Role

Oct 1, 2010

Heidts Hot Rod & Muscle Car Parts has announced to its dealer network that the company is under new ownership.

As of Sept. 1, Wallace (Wal) Leyshon owns Heidts and has assumed the role of president/CEO from Frank Happ, who is returning to his former business, according to the company announcement.

“I am excited about growing the original Heidts brand and products and expanding its markets,” Leyshon said in the company statement.

Gary Heidt, founder and former owner of Heidts, will rejoin the company as an advisor supporting new product development and marketing efforts.

The Heidts management team will remain in place but expanded to support an aggressive plan to grow the company in current and new market segments and better its dealer team, according to the company.

New owner Leyshon has been involved in the automotive and industrial businesses for nearly 20 years as a supplier of technology and performance components.

Prior to this, he served as division general manager for Motorola’s Automotive and Industrial Electronics Group (AIEG), and was responsible for global operations.

His passion for cars started with his father who worked in the automotive business for 40 years and collected and rebuilt cars dating back to the 1930s and 1940s, including a rare 1939 Supercharged Graham Paige and several old Ford and GM roadsters, according to Heidts.

Leyshon has rebuilt a number of cars, including Camaros and Mustangs and a 1969 GTO convertible.

For more information, visit www.heidts.com.