GV80 Concept SUV

Genesis Showcases Hydrogen Fuel Cell Concept

Genesis unveiled its progressive vision of the future with its GV80 Concept SUV at the New York International Auto Show. 

The fuel cell concept SUV continues to build on the global brand’s expressive and refined Athletic Elegance design direction.
The GV80 Concept is the brand’s first interpretation of a versatile luxury SUV, which strikes a balance between elegance and versatility, according to Genesis. The company attempted to bring those ideas to life through the concept’s “confident posture and athletic prowess” and with a spacious interior that “indulges passengers and immerses them in technology that connects them to the vehicle.”

The GV80 Concept utilizes plug-in hydrogen fuel cell electric technology as the company pledges to continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.
Exterior Design

The GV80 Concept’s overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV’s infinite versatility to the driver.
The front of the GV80 Concept showcases the signature Genesis crest grille by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle, according to Genesis. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s stance and presence. 

Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the GV80 Concept’s functionality and alternative powertrain. The rest of the exterior panels’ bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing. Muscular fenders house bold 23-inch mesh alloy wheels designed to reduce weight and cool the large brake system. 

Electronic door handles sit flush underneath the concept’s dynamic crease line for enhanced aerodynamic performance and simplicity.
The core of the vehicle is extended through the rear, visualized by the center spine detail in the upper rear brake light. Further fortifying the GV80 Concept’s athleticism, slim quad lamps extend toward the powerful rear quarter panel for a planted stance, according to Genesis. Laser fiber optic technology in the tail lamps produces a truly unique Genesis lighting signature at night. The lower rear fascia provides soft visual intrigue and function with purposely integrated vents to cool elements of the alternative powertrain.

Interior Design Concept
Designed in harmony with the exterior, the interior of the GV80 Concept creates a sophisticated environment for its passengers through superior craftsmanship, creative attention to detail and advanced technology, according to Genesis.
The interior cabin immediately greets passengers with a bridge instrument panel that stretches from door to door. A 22-inch curved display set in the instrument panel cascades into the driver’s cluster, which combines the precision of a classic speedometer with the immersive flow of information from a digital display, according to Genesis.
Further uniting the interior and exterior, the GV80 Concept’s side pillars are constructed with a structural truss design viewable from inside and outside the vehicle. This detail brings in the exterior environment, promoting a unique interaction with the outside landscape. Additional versatile storage compartments are creatively integrated throughout the SUV concept in the lower doors for ultimate convenience.
Interior HMI Concept
The GV80 Concept’s interior includes a Human Machine Interface that offers users intuitive operation and function control through the use of a new multi-function interactive controller with capacitive touch. All of this technology is seamlessly blended into the precision designed details of the vehicle, according to Genesis.
The horizontal 22-inch curved OLED infinity display presents two distinct zones, providing separate driver and passenger experiences. An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities. The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel. 

Through touch control, each metal string allows direct access to the most commonly used functions including navigation, entertainment, communication, and environment (or customized driver settings). By tapping these metal strings, passengers gain separate control of a mini-view on the right side of the wide display without disturbing the driver. The custom inlayed console runs through the center spine of the SUV emphasizing the length of the vehicle while creating four separated zones. 

Each passenger has a tailored seat with access to the capacitive touch inlays and an individual entertainment system allowing for control of a customized user experience.

Interior Color and Materials

To complement the exterior, the GV80 Concept’s crafted interior environment showcases a curated combination of high-quality materials, vibrant colors and rich textures that lend themselves timeless sophistication, according to Genesis. The GV80 features semi-aniline leather interior, quilted diamond stitching on the interior door panels, seat inserts and center console side, harmonizing with the facet details on the exterior.

The rich leather on the upper instrument panel is contrasted with distinctive Architexture suede on the instrument panel bridge that surrounds the front passengers for an interesting tactile accent. Echoing the warm alloy metal from the exterior, the trim detail below the bridge is highlighted by polished aluminum trim pieces.

Embracing its urban and outdoor spirit, the GV80 Concept’s ash wood center console and floorboards provide a contemporary organic element to contrast against the other authentic materials. 

The SUV’s cargo area features an elegant tonal and texture effect by Architexture suede, dark gray leather and slate ash wood that is both visually appealing and functional with contrasting sleek metal tie downs.