Genesis Coupe Race Car

Nov 9, 2010

To showcase the power, speed and tunability of the Genesis Coupe, Hyundai has teamed with Gogogear Racing to develop a high-performance racing competitor that was unveiled at the 2010 SEMA Show.

The Gogogear Racing Genesis Coupe “emphasizes racing reliability and high-end performance capabilities,” according to a press release. Additionally, the bright yellow paint scheme was designed in conjunction with Hyundai’s California Design Center.

“The Genesis Coupe is designed to convey that Hyundai can not only match the best from Asia, Europe and America, but beat them,” said Ali Arsham, owner, Gogogear Racing. “With its potent V-6 engine and rear-drive chassis, the Genesis Coupe has the ability to beat the current top guns that feature turbocharged four-cylinder engines and front-wheel drive. It has ample power, terrific handling and great reliability that become even more potent with the modifications we’ve planned.”

Gogogear Racing plans to show off the performance capabilities of its modified Genesis Coupe car in the U.S. Touring Car Championships in 2011, which is sanctioned by the National Auto Sport Association. The car also has the potential to run at selected events including Time Attack and endurance races, the release noted.

Mechanical adjustments to the engine aim to produce 330 hp and 280 foot-pounds of torque by adding an AEM air intake, Magnaflow exhaust system and ARK Performance headers. A Moroso accumulator ensures proper lubrication of the engine under the expected 1.4 Gs of cornering loads.

Earl’s fittings, lines and oil cooler ensure a steady flow of oil to the 3.8 liter V-6, and other features include a Ground Control suspension tuning with ARK Performance shocks, springs, coil-overs and QA1 bearings.

A lightweight Spec racing clutch increases reliability and helps with quick and direct shifts of the stock close-ratio six-speed manual transmission. At each corner, StopTech brakes, Hawk racing pads, Konig lightweight wheels and BF Goodrich R1 street-legal race tires with aluminum lightweight Gorilla lugs and H&R spacers ensure proper grip with the road.

“The BF Goodrich R1 tires are a key ingredient towards achieving the 1.4 Gs of cornering force that we are aiming for,” said Arsham. Additionally, an Optima Battery was installed to ensure reliable starting and electrical power and was relocated to the rear with the help of a Taylor Vertex kit for improved weight balance.

On the exterior, Gogogear Racing increased the aerodynamics of the vehicle by adding an APR rear wing and an ARK Performance body kit. To lighten the car and to lower the center of gravity, a carbon fiber roof replaces the original steel roof. The exterior was treated to a set of eye-catching, custom graphics using Oracal products.

Inside, the Genesis Coupe was gutted and includes Sparco race seats and seat belts, a full custom Metric Motorsports roll cage, a SPA Techniques fire suppression system and a two-way radio to further ready the car for its racing debut.

A RacePak IQ3 data logger dash supplies critical information and lap times to the driver. A Linear Logic Scan Gauge II further notifies the driver of secondary engine parameters. The interior was treated to Dupli Color’s Daytona Yellow paint job to match the exterior. All work on the car by the Gogogear Racing members was carried out using Ironclad Performance wear and gloves.

Fans can follow the progress of the U.S. Touring Car Championship Hyundai by visiting