SEMA has released a report tracking the behavior of 16-24 year consumers and their interactions with the auto aftermarket.
Among the 38 million 16-24 year olds in the U.S., SEMA’s Young Accessorizers Report found that 24 million are regular drivers and 7.9 million accessorize or modify their vehicle each year.
Highlights from the 75-page report include:
- Aging from 16 to 23 years old drastically increases the likelihood of young drivers having a driver’s license, owning a car and participating in accessorization.
- While the internet is vitally important for research, two-thirds of 16-24 year old consumers look to the in-store experience for actual purchase of parts
- Among those surveyed, 52 percent of 16-24 year old drivers plan on making more modifications to their vehicle in the next year
- Young accessorizers spent $7.2B on aftermarket upgrades and accessories in 2017
- One-in-four young accessorizers are part of a cars-related group on social media
- Only 5 percent of 16 year-olds are accessorizers. By age 23, over 30 percent of them are accessorizing or modifying their vehicle
- Social life is key for young people and they find friends and family to be big influencers on their lives—79 percent said their car helps them stay closer to friends
- Drivers aged 16-24 account for 155 billion miles driven per year.
Click to download the SEMA Young Accessorizers Report.