Cragar, Hawk Performance to Join Together Under New Performance Products Group

Aug 17, 2011

Carlisle Brake & Friction has announced the formation of the Hawk Performance Products Group a group that will consist of the Hawk Performance, Cragar Wheels, Black Rock and Unique brands.

The new group was created in an effort to broaden the company’s mission of serving the performance products markets, said Chris Koch, president of Carlisle Brake & Friction.

Hawk Performance, a premium performance brand of Carlisle Brake & Friction, is a manufacturer of high-performance motorsports brake pads for the performance street and motorsports markets.

Cragar Wheels is best known for its Cragar S/S wheel, in addition to many other hot rod and muscle car performance wheels.

The brand will be transitioned into Hawk’s new Performance Products Group to address the vintage muscle and modern American performance market.

The Black Rock Wheel Collection serves the aftermarket truck, SUV, ATV and Jeep enthusiast market. Unique is the manufacturer of automotive steel wheel applications for the aftermarket. Its RWD and mid-offset steel wheels serve the passenger and LT applications.

Carlisle Brake & Friction (CBF) manufacturers high-performance and severe-duty brake, clutch, wheel, and transmission applications for global OEM and aftermarket customers in the performance street, motorsports, industrial and other markets.

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