The Goodyear Tire & Rubber Co. and the defending NBA champion Cleveland Cavaliers have entered a multiyear sponsorship agreement. Starting next season, Goodyear’s Wingfoot logo will appear on Cavaliers player uniforms.
The agreement between Goodyear and the Cavs acknowledges and extends the home-state pride of the two organizations and their shared principles of drive, determination and a deep commitment to the community, according to Goodyear.
In addition to the Cavs, Goodyear will collaborate with Turner Sports, a national broadcaster of the NBA and the official media extension of this agreement, which will bring to life the power of the jersey patch through custom branded content and advertising on TNT and other platforms.
“This is a natural fit between two organizations rooted in Northeast Ohio whose strong brands have a global following,” said Rich Kramer, chairman, CEO and president of Goodyear. “Goodyear has always been connected to the Cavs from our blimp coverage to the tremendous passion of our associates for the team, and we’re excited to make this relationship even stronger.”
“Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community,” said Akron, Ohio native and Cavs all-star LeBron James. “There is something special for me personally about having that logo on the Cavs uniform. Goodyear is also very supportive of the LeBron James Family Foundation. I can’t imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family.”
Nike will become the NBA’s official uniform supplier beginning with the 2017-18 season.
The connection between Goodyear and the Cavs begins with shared roots, but the relationship also is linked to performance on the basketball court. In the 1930s, Goodyear was a founding member of the National Basketball League, a precursor to today’s NBA. The Goodyear Wingfoots won the first NBL title in 1937. The Wingfoots captured the AAU National Championship in 1964 with a team that featured three Olympic Gold Medalists: Richard Davies, Pete McCaffrey, and Naismith Memorial Basketball Hall of Famer Larry Brown. The Cavs famously cemented their own championship legacy with their first NBA title in 2016.
The Cavs and Goodyear also announced Monday that the relationship will yield a very special community benefit to schools in Cleveland and Akron. The Cavaliers, in conjunction with Goodyear, are funding $1 million of support to STEM (science, technology, engineering and mathematics) programs in the Cleveland Metropolitan School District and Akron Public Schools.