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Chrysler’s New Target Audience Watches ‘Sesame Street’

Chrysler is now a sponsor and supporter of Sesame Street. The commitment includes supporting the show on PBS and new original content on Chrysler’s digital platforms.

Sesame Street has a powerful connection with families and this partnership allows the Chrysler brand to support their work around the world,” said Tim Kuniskis, head of passenger car brands Dodge, SRT, Chrysler and FIAT for FCA North America. “As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach. With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations-and who better than Sesame Street, which has been reaching and educating families for almost 50 years.”

“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop’s nonprofit mission to help kids grow smarter, stronger and kinder,” said Steve Youngwood, COO of Sesame Workshop. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”

In addition to sponsoring the show on PBS, Chrysler has created a multimedia campaign that pairs Sesame characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents that launched on Monday across the brand’s digital and social channels, including Facebook, Twitter and Instagram.

The first four videos, which can be viewed now on Chrysler’s YouTube channel, take viewers on an unexpected ride as the Muppets play Listen, Drive, Surprise!, a new game show hosted by Guy Smiley. The campaign was created and produced in partnership with Mediabrands Society, the social AOR for FCA US LLC.

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