*See all the design changes by clicking the annotated image below
Along with the new 2018 F-150’s more powerful engine lineup, high-strength materials and class-exclusive technologies, its new exterior design conveys a relentless focus on innovation, according to Ford.
Like the new F-Series Super Duty, the 2018 F-150 gets a billet-milled body for a new look.
A horizontal twin-bar grille conveys strength, precision and muscularity while accentuating the width of the new F-150, according to Ford. All-new C-clamp headlamps wrap tightly to the grille, offering LED lighting and signature daytime running lamps, while the chamfered nose and fenders underscore the power and toughness of the available new powertrains.
From a profile view, the truck carries forward signature F-Series cues like the drop-down in the front doors, according to Ford. Wheel openings, as well as wheel and tire proportions are another area in which strength—as opposed to an over-bodied appearance—is emphasized. With large-diameter tires wrapping six new wheel designs ranging from 17 inches to 22 inches, every F-150 model is sure-footed on-road or off.
Customers want functional, authentic trucks, which is why Ford uses traditional frame-mounted bumpers and minimizes plastic covers or fascias, according to the company.
“Form and function matters to Ford truck customers,” said Gordon Platto, Ford truck design chief. “Chrome conveys durability and functionality in our customers’ eyes. Ford trucks need to be purpose-built for work and instill confidence among those who use them.”
From the rear, style cues follow the same design philosophy, with a billet-milled treatment around the fenders, taillamps and tailgate. The taillamps provide good illumination, and the F-150 badge on the tailgate is replaced with the stamped-in nameplate of popular XL, XLT or Lariat trim levels, while premium King Ranch, Platinum and Limited series feature a unique satin chrome appliqué, according to Ford.
Tying it all together is where the craftsmanship comes in, according to Platto and Sean Tant, Ford’s truck studio design manager.
“When we are designing F-150, we really look at the truck through the eyes of our customers,” Tant said. “We pay attention to detail, and always strive to ensure the truck demonstrates quality—in how its lines meet, accelerate and move through space. We always work to ensure a proper crown is added to the surfaces.”