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Cedar Electronics Brings Companies Together at SEMA

Jef White is the executive editor of THE SHOP magazine.

Showcasing their latest automotive and professional driver technology together for the first time, mobile electronics companies Escort Inc., Beltronics and Cobra Electronics are now operating under parent company Cedar Electronics.

Exhibiting this week in booth #11739 at the SEMA Show, the companies are showcasing their individual lines of popular threat detection products, dash cams, power inverters and portable power technologies.

"This year's SEMA Show is an exciting opportunity for the Escort, Beltronics and Cobra brands to showcase their portfolio of versatile, lifestyle-enhancing automotive and truck technology products," said Sally Washlow, president of Cedar Electronics. "From personalized threat detection to lifestyle products that meet the needs of consumers and truckers, our brands create products that help every driver feel confident and prepared behind the wheel."

The trade show booth in the North Hall features three main kiosks, presenting products both by brand and performance values.

In addition to a show floor presence, Escort, Beltronics and Cobra will be hosting a press conference Thursday, Nov. 5, to discuss product lineups and future initiatives.