Big Enough For The Whole Crew

Nov 17, 2011

Load ’em up and load ’em in.

Steve Warner at Impulse Marketing, Huntington Beach, Calif., got a hold of this 2011 Ford Super Duty dually from one of his clients and proceeded to make it more than Ford might have envisioned, but all that it could be for someone who wanted to haul the crew and whatever the crew wanted hauled – and do it in a new dually style.

Says Warner: “The dually is being built to showcase the significance and abundance of lowered/lifted duallys that are increasingly popular at enthusiasts/consumer trade/truck shows. This is not a $1 vehicle; it is being built for a customer of mine, as one of my many company functions and business models is to build high-end rolling business cards for aftermarket automotive companies.”

How much style? Give it some of that PPG paint treatment. Look at those 24″ American Force alloy wheels wrapped with Toyo tires, sized P305/45R24. Street Scene Equipment fender inserts add that extra “big pickup truck” profile. And T-Rex‘s X-Grille muscles up the look of the front.

Some of the real muscle is hidden away: under the hood an AFE air intake/exhaust and Snow Performance diesel downloader; and put on the DJM 3/5″ suspension drop for a smooth ride in a lower stance.

Oh, and speaking of hauling, if the crew needs to secure the bed and get in and out of it easily when covered, plus haul taller items than a standard cap can handle, the high-rise Century Optimus fiberglass truck cover can accommodate.

Inside, there’s safety combined with comfort: Firestone air bags; Classic Soft Trim leather interior; Rockford Fosgate audio. People in the front and rear seats of the cab are protected from heat and sun with Johnson Window Film.

And to help brighten up the situation, Recon lighting accessories and Rigid Industries LED lights are added on.