Better Business: Learning Search Marketing Basics

Jan 11, 2011

Eric Enge, partner with search engine optimization consultancy Stone Temple Consulting, is offering small business owners search marketing basics in an article recently posted on CustomerThink.

In the piece, Enge discusses the basic purposes of search marketing, the reasons why small businesses should invest in search marketing and how to measure your results.

“[T]here are high rewards for pursuing search marketing,” Enge wrote. “It does require some upfront investment, patience, time, and ongoing investment as well. However, there are those among your competition that won’t hesitate. Set yourself up to execute a superior search marketing strategy and you will create a significant competitive advantage for your business.”

To read the complete CustomerThink article, click here.