Autoshop Solutions, a provider of Internet marketing solutions for the automobile industry based in Apex, N.C., has launched a marketing tool that combines postcard mailings with an online marketing campaign.
The AutoShop Mail program drives more traffic to shop owners by sending out postcards equipped with phone-tracking numbers for accurate ROI measuring.
Customs and new leads who receive the postcards are directed to a mobile-compatible landing page on the shop’s website for more information, according to Autoshop Solutions.
Additionally, the Google Display Network allow ads matching the shop’s direct mail postcard and branding to follow the new lead around the Internet to help the business stay easily accessible for further engagement.
“We take the branding and design from our client’s website and create a postcard, landing page and set of display ads that all match with the same branding, marketing message and offer,” said Margaret Klemmer, vice president of operations of Autoshop Solutions.
“This is going to revolutionize direct mail for automotive shops around the country,” said Danny Sanchez, CEO of Autoshop Solutions. “Autoshop Mail is not just postcards with a tracking number; it’s an entire marketing program that is trackable from start to finish.”
For more information, visit www.autoshopsolutions.com/mail.