American Express Introducing Small Business Saturday to Aid Local Shops

Nov 24, 2010

This Saturday marks the first observation of Small Business Saturday, a project created by the small-business division of American Express to encourage consumers to shop at their local small businesses.

The purpose of the day, according to the website for Small Business Saturday, is to “inspire [consumers] to support the local small businesses that mean the most to [them.] Supporting small business is all about supporting our communities.”

“The number one issue facing small businesses is they don’t have enough people walking in their door,” Rosa Sabater, senior vice president at AmEx, told the Washington Post . “That is something we can all help with.”

In honor of Small Business Saturday, American Express is offering many perks to small business owners who use its credit cards.

“Business owners who sign up at will receive a $100 Facebook advertising credit to help build online buzz and drive customers to spend at their businesses on Small Business Saturday,” according to the Small Business Saturday website.

To help get shoppers to buy at mom-and-pop stores, AmEx has announced that card members who spend at least $25 on Small Business Saturday at any locally owned small business will be eligible to earn a $25 statement credit. Consumers can redeem this offer by registering their AmEx credit cards at

To help small business owners promote their businesses to the Black Friday shopping crowd, American Express is offering free promotional materials and social media tools, all of which can be downloaded on the Small Business Saturday website.

For more information, visit