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2020 GMC Sierra 1500
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GMC hopes to take “premium to the next level” with the 2020 Sierra 1500...
Hybrid Jeep Renegade and Compass models showcased at the Geneva Motor Show
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In March, at the Geneva International Motor Show, the company showcased electric-hybrid technology it’s already set to bring to the European market...
Dixie 4 Wheel Drive
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Dixie 4 Wheel Drive juggled 200 work orders during Utah’s Easter Jeep Safari. General Manager Tara Thompson explains how the shopleverages its resources to thrive during the surging tourist season…
OK4WD
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New Jersey may not seem an overlanding hotbed, but it’s where off-road shop OK4WD offers its own slice of 4x4 utopia—including a rock pile driving course in its backyard…
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[Sponsored by Steelcraft]
Exploring and addressing the common pitfalls that slow technicians down during sidebar installation…
U.S. Army Cpl. James Wesley Trent standing in front of his new and fully customized Ford F-250 Super Duty
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The off-road aftermarket worked together to give a U.S. Army soldier his dream truck...
Jeep J6 concept headed to Easter Jeep Safari
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The Jeep Gladiator will have a notable presence at the April 13-21 Easter Jeep Safari event in Moab, Utah...
Quality showroom displays should be used by sales people to help customers paint their own picture of the benefits they will rec
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[Sponsored by Hellwig]
Fast food workers generate millions of dollars in add-on sales with questions like, “would you like fries with that?” Here are some similar stategies aftermarket shops could employ to generate more sales...
2020 Jeep Gladiator Launch Edition
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A limited-run version of the Jeep brand’s return to the pickup truck market—the 2020 Jeep Gladiator Launch Edition—has sold out...
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DNW Truck Accessories in Jonesboro, Arkansas appears to be a typical shop catering to the needs of Southern outdoorsman...

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