Your Twitter followers could be following thousands of other accounts, so every minute your message could be falling lower and lower on their feed.
Creating content that stands out amidst all the other noise is key to your success on Twitter, according to Lisa Barone, who covered the topic recently for Small Business Trends.
“For a brand with a voice and something to say, Twitter acts as a powerful communication medium allowing you to put your stamp on things and get yourself heard,” Barone wrote. “But let’s face it: Twitter is also kind of noisy. Your success on the platform rests on your ability to make your tweets stand out and gain visibility in your customers’ eyes.”
Barone shared these seven best practices you can follow to ensure your tweets stand out.
Use characters wisely. “The average Twitter user is looking for quick nuggets they can click on for more information OR that they can ReTweet and share with their friends,” she wrote. You need to grab their interest early on in your message if you have any hope of getting them to act.”
Personalize your content. “If someone is following you, they’re doing it because they want YOUR take on life and the industry,” Barone wrote. “So give them it to them in everything you put out.”
Find your magic number. “[Y]ou want to post enough that customers look forward to your updates and you give them a reason to follow you, but you don’t want to post too much to the point where customers are ignoring you because you’re bombarding them with too much information,” she wrote. “Test out different tweeting patterns to help you find your rhythm.”
Find ways to engage. “Entering social media means being proactive about hunting down conversations and opportunities to speak on behalf of your brand,” Barone wrote, adding that, “There are opportunities everywhere to insert yourself into the conversation and be involved, but you have to find them.”
Listen to your audience. “If you see that certain types of content are doing better, it’s a sign your audience wants more of that,” she wrote. “Try wording tweets differently and taking on different approaches to your engagement until you see what works and what gets a stronger reaction.”
Use tools to monitor effectiveness. “By using tools to help you schedule your tweets and monitor engagement, it allows you to spend more time crafting the tweets and less time chasing around mentions,” Barone wrote. She suggested trying tools like SocialBro, Sprout Social or Buffer.
Have fun. “Enjoy it!” she wrote. “Find your customers and talk to them. Ask questions. Share resources you enjoy. Social media shouldn’t be a chore. It’s a new way to talk to your customers about your business.”
To read the complete Small Business Trends story, click here.