A strong social media effort doesn’t just spread the word about your small business to new customers, it also keeps your name front-of-mind with existing customers, according to Monika Jansen, who recently covered the topic for Grow Smart Biz.
“When you think of social media marketing, you may only consider the potential for introducing new customers to your products and services through social interaction,” Jansen wrote. “However, social media marketing is an effective way to keep your existing customers happy-and happy customers drive repeat sales that can significantly impact your bottom line.”
Jansen offered this five ways you can use social media to increase sales from existing customers.
1. Reward frequent purchases. “Offer exclusive deals and specials to your social media community, basing the discount on the customer level or frequency of purchase,” she suggested. “For example, you could offer a coupon to your Facebook community, providing them with a discount off their fourth purchase.”
2. Encourage more spending per purchase “Another way to increase revenue from existing customers is to encourage them to spend more at each purchase,” Jansen wrote. “Once again, create exclusive deals for your social media community. For example, offer a coupon for $40 off a $150 purchase to increase product purchases.”
3. Continue engaging customers to keep your communities strong. “No one wants to see an endless stream of deals and promotions with very little customer interaction or information sharing,” Jansen wrote. “Be sure to continue with your engagement strategy as you add deals and promotions to your tweets and postings.”
4. Share your other products, too. “You can expand sales by featuring a product or service of the week, letting customers know why they should consider these offerings, too,” she suggested. “Use photos, videos, webinars and other engaging content types to keep things interesting.”
5. Keep the focus on value. “Keep customers coming back for your content, and they will hopefully keep coming back for your products and services, too,” Jansen wrote. “You can’t sell to your Facebook fans if they block you from their news feed. So, always be sure you are creating valuable content so your community will want to hear what you have to say.”
To read the complete Grow Smart Biz article, click here.