5 Ways to Use Music to Motivate Customers & Employees

Jun 22, 2012

Playing music at your shop not only creates a great atmosphere, it can also help boost sales and improve employee performance, according to Lambeth Hochiwald, who recently covered the topic for Entrepreneur.com.

“If you’ve ever walked into a retail store and wondered why certain music is playing, there may, in fact, be some rhyme and reason to the selection,” she wrote. “Research has shown that consumers shop longer and make more purchases when they’re exposed to music. You can use music to make your store so appealing people may want to return-even if they don’t have any buying plans…In addition, music can help engage employees.”

Hochwald shared these five tips for how to best use music in your shop.

1. Keep the melody in the background. Consider music an ambience enhancer, not the focal point of the mood you’re trying to create.

2. Strike a balance between soft and loud. You want to keep your store’s music at the right volume so you don’t risk driving them away.

3. Don’t get too lively. Beat matters as much as volume. The faster the store music is, for example, the more people may feel stressed about how long they’ve been waiting on line.

4. Rethink your hold music. When you put customers on hold, the last thing you want to do is make them wait silently or force them to listen to cloying music.

5. Make music a motivator. If your goal is to motivate and energize employees, you may get the best results by personalizing the music and using it to recognize their achievements.

To read the complete Entrpreneur.com article, click here.