Are you using Facebook and Twitter to sell products or to connect with customers?
If making sales is your top priority, you could be missing some of the biggest benefits social media can provide a small business, according to Dave Kerpen, CEO of social media agency Likeable, who covered the topic recently for Duct Tape Marketing.
“For most business owners, the temptation is to use social networks to promote themselves and broadcast their messages,” Kerpen wrote. “But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is being human-being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable.”
Kerpen shared these five tips for improving your social media efforts:
1. Listen first. “Before your first tweet, search Twitter for people talking about your business and your competitors,” he suggested. “Search using words that your prospective customers would say as well.”
2. Don’t tell your customers to like you and follow you, tell them why and how they should. “Give your customers a reason to connect with you on social networks, answering the question, ‘What’s in it for me?’ and then make it incredibly easy to do so,” Kerpen wrote.
3. Ask questions. “Social media is about engagement and having a conversation, not about self-promotion,” Kerpen wrote. “If a pizza place posts on Facebook, ‘Come on by, 2 pizzas for just $12,’ nobody will comment, and nobody will show up. If that same pizza place posts, ‘What’s your favorite topping?’ people will comment online-and then be more likely to show up.”
4. Share pictures and videos. “Photos and videos tell stories about you in ways that text alone cannot,” he wrote. “Use your smartphone to take pictures and short videos of customers, staff, and cool things at your business, and then upload them directly to Facebook and Twitter.”
5. Spend at least 30 minutes a day on social media. “Spend real time each day reading and learning, listening and responding, and truly joining the conversation,” Kerpen suggested. “The more time and effort you put in to social media, the more benefits your business will receive.”
To read the complete Duct Tape Marketing article, click here.