12 Grammatical Errors to Avoid in Your Marketing Materials

May 14, 2012

Having a website and social media presence means you have to create content.

Though often rushed when composing your blog posts, Facebook updates or Tweets, it’s important to take the time to check that your messages don’t have spelling or grammar errors because your audience will notice, according to Joe Brockmeier, who covered the topic recently for ReadWriteStart, sharing 12 common errors to avoid.

“When you’re composing copy, no matter if it’s for the company website or a tweet, slow down a little bit and take a look to be sure you’re not making any of these dozen deadly errors,” Brockmeier wrote. “[T]his shouldn’t be taken as a claim that any writing is completely error-free. We all make mistakes, but there’s a difference between the occasional slipup and repeated errors.”

1. Its or It’s: “Its is possessive, but it’s is a contraction of it is,” he wrote.

2. Then or Than: “Than is used in comparisons; then is often used for time,” Brockmeier wrote.

3. Loose or Lose: “Loose means that something isn’t tight, while lose means that something has been lost,” he wrote.

4. Unique: “Since ‘unique’ means something is singular, it can’t be ‘most’ or ‘pretty’ unique,” Brockmeier wrote. “In fact, you can’t qualify it at all.”

5. In my personal opinion: “If it’s your opinion, it’s personal,” he wrote. “The qualifier ‘personal’ is redundant.”

6. You’re or Your: “‘Your’ is possessive while ‘you’re’ is a contraction of ‘you are,'” Brockmeier wrote.

7. Literally: “Literally should be used to mean ‘in reality,’ not as an intensifier,” he wrote.

8. Pique, Peek or Peak: “Someone might want a peek at your press release or product, if their interest has been piqued,” Brockmeier wrote. “Choose wisely for peak impact.”

9. Flush out an idea: “Generally, you want to flesh out an idea, though it might be flushed if it’s particularly bad,” he wrote.

10. Affect or Effect: “Affect is a verb, and effect is a noun,” Brockmeier wrote. “You can affect something, which might have an effect.” 

11. Compliment and complement: “A compliment is praise, while complement means that two (or more) things work well together,” he wrote.

12. Capitol and Capital: “You can raise capital in the state capital, but you should only use capitol to refer to buildings that house the legislatures,” Brockmeier wrote.

To read the complete ReadWriteStart article, click here.