11 Effective and Inexpensive Marketing Strategies

Feb 18, 2011

Rhonda Abrams, president of The Planning Shop, a consultancy dedicated to helping entrepreneurs start, run and grow successful companies, offered small businesses 11 tried-and-true marketing tips in a recent USA Today article.

“Marketing options are more confusing than ever: Is it really worthwhile to spend your time tweeting or building a following on Facebook? What about mobile devices? How can you be visible when customers check smartphones to find the best place to shop?” Abrams wrote. “In the midst of navigating these new marketing options, don’t forget tried-and-true methods. Even in a new mobile, connected, global business environment, many time-tested marketing principles still apply.”

Abrams recommends small businesses get out there, get listed for free, keep their top prospects in view, create a strong company brand and identity, repeat their message, tell people what they get, create an e-newsletter, get a tagline, attend or exhibit at a trade show, be visible online, and get a contact management system.

“Most important, make marketing a priority,” Abrams wrote. “After all, customers can’t buy from you unless they know about you-”so get out there and toot your own horn.”

Read the complete USA Today article here .