Tracy L. Teuscher

Tracy L. Teuscher, APR, is president of The Buzz Maker Public Relations, a full-service boutique PR firm in Ohio. She is a PR and social media strategist, consultant, professional writer and author of The Buzz of the Month blog. Connect on Facebook or Follow on Twitter @TheBuzzMaker.

  • news
    Dec 3, 2019

    Jack Hone, Former Aftermarket Publisher, Dies At 81

    Respected former aftermarket industry publisher, Jack Hone passed away peacefully on October 29 at the age of 81 surrounded by…READ MORE

  • feature
    Sep 13, 2018

    Idaho Shop Brings Kids and Trucks Together

    Editor's Note: The following excerpt was taken from an article appearing in the October issue of THE SHOP magazine, mailing soon. Read the whole article in print or…READ MORE

  • feature
    Feb 26, 2015

    Facebook for Business

    As you may have already heard, read or figured out through your own Facebook use, Facebook for business has changed…READ MORE

  • Mar 21, 2011

    You’re asking the right questions, yes?

    A customer comes in the door and requests a specific brand of performance exhaust system, and it's a brand you carry. Immediately you should be formulating a list of questions for this customer to define… READ MORE

  • Feb 28, 2011

    Be the trusted adviser

    From Tracy Teuscher, The Buzz Maker, Canton, Ohio Each member of your team should strive to become an expert in the products and services you offer so when the customer comes in the door with… READ MORE

  • Sep 1, 2010

    5 Minutes with Jim Chick

    Jim Chick has 25-plus years of experience in the automotive aftermarket. He's a former offroad racer, and has worked with an impressive list of manufacturers over the years including Mr. Gasket, Mickey Thompson Performance Tires… READ MORE