Lori Lovely


  • feature
    Sep 9, 2010

    United Effort

    Once complementary but soon to be competing, two diesel businesses in Phoenix decided to combine forces to serve an expanded…READ MORE

  • feature
    Dec 2, 2009

    Software Performance

    Fuel efficiency was the buzz amongst chip and module providers at SEMA, its message making its way into product ads,…READ MORE


  • Dec 2, 2009

    Dyno Daze

    Dynamometers have been around for quite awhile, but often these traditionally large, complex pieces of equipment haven't found their way into the average shop because of their specificity and cost. A lot of that's starting… READ MORE

  • Dec 2, 2009

    Engaging Options

    In an automotive world slipping more and more into automatic, the clutch continues to thrive in the performance market. "Manual transmissions are dwindling in the OE market," Chris Hopf, engineer for Zoom Performance Products in… READ MORE


  • Dec 2, 2009

    Fine-tuning a Competitive Euro Market

    Flying in the face of rising fuel prices and a still-soft economy, the Euro-tuning market has experienced double-digit growth in recent years. Tom Ojala, marketing director for AWE Tuning, perceives a little dip in business… READ MORE

  • Dec 2, 2009

    Evolution Is In The Air: Defining The Sport Compact Drag Racing Market

    What exactly is a sport compact? As defined by Trey McFarland, sales and marketing for Mahle/Clevite Motorsports in Fletch, N.C., it's "any car with an overhead cam and a 4- or 6-cylinder motor" or it's… READ MORE