Dick Dixon

Dick Dixon, M.A., was the director of the International Motorsports Alliance at California State University, San Bernardino and chairman of the Automotive Trades Institute. A 30-year member of the aftermarket and motorsports industry and a three-time SEMA Ambassador of the Year, he had received numerous industry awards and speaks at industry events nationally. He authored the Cal State/SEMA-endorsed aftermarket management and marketing education certificate program and had served on the SEMA Scholarship Committee for 13 years. Dick was a former professor and motorsports administrator at Indiana – Purdue Universities.


  • Nov 15, 2012

    Being the Chief Communications Officer

    Of the many roles you play at your automotive aftermarket company, have you ever considered that one is to act as CCO? For many independent performance shops, owners and managers serve as the Chief Communications… READ MORE

  • Aug 24, 2012

    Leading with Vision

    Almost every aftermarket company claims that its people are its most valued asset, but few companies prove it. They don't empower employees to make a difference. By being proactive, positive, focused and forward-looking, managers can… READ MORE


  • Jul 30, 2012

    Team Effort

    Making business work is essential in the aftermarket. And when companies combine their efforts, the work becomes easier and more successful. Taking a team approach is the next revolution in the performance industry. Teamwork can… READ MORE

  • Jun 1, 2012

    Pursuing Sound Objectives

    We've been discussing company objectives and how the proper long-term plan can greatly benefit an aftermarket business. How can a manager at any level of your business decide whether or not the objectives set for… READ MORE


  • May 24, 2012

    The Idea View: Developing New Products

    Within the aftermarket there are is no season for product idea creation or the next best thing. We live in an ever-evolving workplace where the development of products and services is on the mind of… READ MORE

  • May 14, 2012

    More than Money

    Last time we discussed setting business objectives. There are a number of factors that account for this long-term pattern of success. The objective role of any manager is to preplan for the future. Forecasting objectives… READ MORE