Dan Mermelstein

Dan Mermelstein: Solutionist, designer, racer, and business owner of Vivid Racing and www.vividracing.com.


  • Dec 2, 2009

    Prove it

    Fun Customer Everyone has had that customer who buys a lot of parts and always stops by the shop. He is "the guy" on the forum to know or talk to, and you hook up… READ MORE

  • feature
    Dec 2, 2009

    The Issue of Pricing

    Pricing is the end-all-be-all issue in this ever changing performance parts industry. Every time you look online, talk to an…READ MORE


  • Dec 1, 2009

    Speed Pays

    I was traveling in a pack of high end cars going about 95mph in my Subaru WRX during a spring night in Texas. The 2003 Gumball 3000 rally from San Francisco to Miami was the setting.… READ MORE

  • Dec 1, 2009

    50% Marketing

    Someone told me one time that all advertising works 50% of the time. You just don't know which 50%. For years, I have just thrown ideas left and right for marketing and advertising needs at… READ MORE