Advertise with THE SHOP

Tools to power your brand and drive sales to shops...

Reach qualified buyers in the automotive aftermarket industry all year long. Magazine advertising rates are based on a minimum distribution to 20,000 active industry subscribers, delivered in either print or digital formats, or both, providing a low Cost Per Thousand (CPM) for your business-to-business advertising. THE SHOP’s eNewsletter is delivered daily to more than 25,000 automotive aftermarket professionals, while the website – – averages more than 90,000 page views per month, with a guaranteed rate base of 60,000. Scroll down for more information about THE SHOP’s media properties.

Their product lines include:

  • Street Performance/Hot Rod/Muscle Car Products
  • Truck Bed Accessories
  • Engine Building/Machine Shop Services
  • Off-road/4x4 Products
  • Racing Products
  • Detailing Products/Services
  • Exhaust Fabrication/Products
  • Front End, Body & Rear Accessories (including body kits, grilles, guards, step bars, etc.)
  • Wheels/Tires/Wheel Accessories
  • Sport Compact/Import Tuning Products
  • Vehicle Graphics and/or Wraps
  • Dynamometer/Tuning Services
  • In-Vehicle Electronics/In-Car Entertainment/Navigation
  • Suspension Systems/Components
  • Interior Trim/Seating
  • Fabrication Services/Chassis Building
  • Window Film/Paint Protection Film/Tint
  • Diesel Performance

Print Advertising

Perfect for building brand awareness, aligning brand with core industry content, reinforcing commitment to marketplace.

Prices range from $820-$7,175/issue

Online/eNewsletter Advertising

Reinforce your branding, drive website traffic, and build valuable mindshare with online readers.

Prices start at $350/placement

Choose From:

Direct Response Marketing

Deliver your specific message directly to professionals in your market; ideal for lead generation and communications requiring exclusive share of voice.

Price: $230/thousand names

Choose From:

  • Email Marketing
  • Direct Mail List Rental


Join THE SHOP GUIDE of more than 500 recognized industry suppliers. This online buyers’ resource for automotive aftermarket shops runs all year long and in the August print edition.


Call us at (800) 669-0424 or feel free to contact any one of our service team members directly:

  • Regan Dickinson
    (800) 669-0424 Ext. 287
  • Jef White
    Executive Editor
    (800) 669-0424 Ext. 231
  • Ryan Wolfe
    Western Territory Sales Manager
    (800) 669-0424 Ext. 262
  • Wendy Miles
    Eastern Territory Sales Manager
    (800) 669-0424 Ext. 254
  • Erin Gaddie
    Sales Support
    (800) 669-0424 Ext. 211
  • Krystal Franklin
    Direct Marketing Specialist
    (800) 669-0424 Ext. 242